Demola is quite passionate about imbuing, and optimising the value of things (product, services, life). He has about 10 years’ experience in branding, strategy, advertising and PR. He studied Physics Electronics as first degree and has since been channelling his passion, creativity and intelligence into achieving strategic objectives for brands and individuals. Poetry is his first gift. He is a proponent of Africa. He is a slave-trade enthusiast. He curated TEDxBodija for two years, and currently the organizer/curator of TEDxIkeja.